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SEO Optimization Checklist

 

Before you begin, define one set of keywords per web page. A set can be 1 to 4 words long.

On-Page SEO Optimization Checklist for a Web Page

  • Check the URL

    • Does the URL contain your keywords?
    • Is the URL too long?
    • Does the URL use hyphens as keyword seperators?

  • Check the Page Title

    • Does the Page Title contain your keywords?
    • Is the Page Title too long?
  • Check the Description Tag

    • Does the Description tag contain your keywords?
    • Is the Description tag too long?
  • Check the Keywords Tag

    • Does the Keywords tag contain your keywords?
    • Is the Keywords tag too long?
  • Check the Headings

    • Are your keywords used in the H1 tag?
    • Are your keywords used in the H2 tags?
    • Are your keywords used in the H3 tags?
  • Check the ALT text

    • Do your keywords exist in the ALT text of an image on the page?
  • Check your HTML

    • Does your page validate as proper HTML?
  • Check your body text

    • Does your body text mention your keywords enough?
    • Does your body text contain enough content?
    • Is your body text human-readable?
  • Does the page have excess HTML markup which could be removed?

 

Off-Page SEO Optimization Checklist for a Web Page

 

  • Is the page listed in your sitemap?
  • Is it possible to issue a press release about this new web page?
  • Can you submit this new web page to web directories?
  • Should you mention this new web page on relevant web forums?
  • Have you traded reciprocal links with similar web pages?
  • Have you added anchor-text links to this new web page from your other pages?

 

On-Page SEO Optimization Checklist for a Web Site

 

  • Does your web site have a site map?
  • Does your web site have plain HTML links to between pages?
  • Does every page of your web site link back to the index page?

 

Off-Page SEO Optimization Checklist for a Web Site

 

  • Is it possible to issue a press release about this new web site?
  • Can you submit this new web site to web directories?
  • Should you mention this new web site on relevant web forums?
  • Have you traded reciprocal links with similar web sites?
  • Is your web site appropriate for a Top Site List or a Web Ring?
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