SEO Optimization Checklist

Before you begin, define one set of keywords per web page. A set can be 1 to 4 words long.

On-Page SEO Optimization Checklist for a Web Page

• Check the URL
  
  
  • Does the URL contain your keywords?
  • Is the URL too long?
  • Does the URL use hyphens as keyword seperators?
  
  
• Check the Page Title
  
  
  • Does the Page Title contain your keywords?
  • Is the Page Title too long?
• Check the Description Tag
  
  
  • Does the Description tag contain your keywords?
  • Is the Description tag too long?
• Check the Keywords Tag
  
  
  • Does the Keywords tag contain your keywords?
  • Is the Keywords tag too long?
• Check the Headings
  
  
  • Are your keywords used in the H1 tag?
  • Are your keywords used in the H2 tags?
  • Are your keywords used in the H3 tags?
• Check the ALT text
  
  
  • Do your keywords exist in the ALT text of an image on the page?
• Check your HTML
  
  
  • Does your page validate as proper HTML?
• Check your body text
  
  
  • Does your body text mention your keywords enough?
  • Does your body text contain enough content?
  • Is your body text human-readable?
• Does the page have excess HTML markup which could be removed?

Off-Page SEO Optimization Checklist for a Web Page

• Is the page listed in your sitemap?
• Is it possible to issue a press release about this new web page?
• Can you submit this new web page to web directories?
• Should you mention this new web page on relevant web forums?
• Have you traded reciprocal links with similar web pages?
• Have you added anchor-text links to this new web page from your other pages?

On-Page SEO Optimization Checklist for a Web Site

• Does your web site have a site map?
• Does your web site have plain HTML links to between pages?
• Does every page of your web site link back to the index page?

Off-Page SEO Optimization Checklist for a Web Site

• Is it possible to issue a press release about this new web site?
• Can you submit this new web site to web directories?
• Should you mention this new web site on relevant web forums?
• Have you traded reciprocal links with similar web sites?
• Is your web site appropriate for a Top Site List or a Web Ring?