It's like Copyscape for photos! I'm surprised that it works -- that's pretty scary technology.
Their web site says "TinEye finds exact and altered copies of the images that you submit, including those that have been cropped, colour adjusted, resized, heavily edited or slightly rotated."
If the technology works on the bitstream level, you might be able to evade it by converting the images from one file format to another. If it works with some type of image analysis, it could be effectively unbeatable. Their
cool search examples certainly make the technology appear impressive.
Of course, offending webmasters can simply block the TinEye web crawler in their robots.txt file.
