Anchor Text

Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.

An HTML link looks like this:

<a href="http://www.example.com">Anchor Text</a
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The Importance of Anchor Text

Anchor text is weighted very heavily in the current Google algorithm.

The net effect of this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.

Anchor text is used for negative purposes in Google Bombing.